Wimpy Braille Burgers

Wimpy, one of the most loved fast food joints in South Africa, wanted to let visually impaired people know that they are offered Brail Menus in all of their restaurants. Wimpy then broke the news to their customers in a very cool and clever way.

Brail

They placed sesame seeds on buns to form brail wording on top of the buns. Sure this is not such a big deal to us that have good vision, but for those people who use their hands as their eyes, this was the first time they could do more than just taste their food, in a sense… they can now see their food.

Check out the video below:-